6) Superstar Billy Graham
Susperstar Billy Graham was an important heel in the WWE’s history. Bruno Sammartino was champion for so long with so much success. However, after Graham ended Sammartino’s second title reign, he proved having a heel as champion could be just as, if not more effective for business. As we’ve seen time and time again, there’s interest in a babyface chasing a heel champion, making the payoff sweet when the heel loses.
Graham sold out 19 of 20 events at Madison Square Garden in his 10-month run as WWE champion. Coming down to the ring in bleach blonde hair, feather boas and an impressive physique, he was a pioneer for heels after him. He proved that heels can do big business if they’re great at what they do.
via www.therichest.com
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